Bang & Olufsen – E-Commerce & Amazon Expansion (UAE Market)
Premium brand launch, marketplace optimisation, and revenue scaling
BACKGROUND & OBJECTIVE
Bang & Olufsen partnered with Pixel Horizon to strengthen its marketplace presence and optimise digital sales while maintaining its luxury brand identity. The objective was to build a controlled, premium Amazon presence, improve catalogue quality, increase visibility, and drive revenue in a competitive electronics category.
STRATEGY OVERVIEW
Phase 1 — Setup & Compliance
- Account creation and activation
- Brand Registry and IP protection
- Catalogue import and ASIN cleanup
- FBA/FBM operational planning
Phase 2 — Catalogue Optimisation
- Premium content aligned with brand guidelines
- A+ content development
- Dual-language listings (English & Arabic)
- SEO-driven titles, bullets, and backend keywords
Phase 3 — Advertising & Visibility
- Sponsored Ads (SP, SB, SD)
- High-intent audience targeting
- Lifestyle creative optimisation
- Competitive category mapping and bid optimisation
Phase 4 — Operations & Growth
- Forecasting and restock planning
- Buy Box stability and pricing discipline
- Monthly reporting dashboards
- Review monitoring and customer sentiment analysis
TECHNICAL SPECIFICATIONS
Marketplace Tools & Integrations
- Amazon Advertising Console
- Brand Registry
- SKU/ASIN-level analytics tools
- Forecasting and pricing automation modules
Content & Storefront
- A+ premium content
- Brand Store homepage and subpages
- SEO-enhanced listings
- High-quality lifestyle imagery optimisation
Analytics & Reporting
- Keyword share analysis
- Organic vs paid performance breakdown
- Conversion rate optimisation insights
- Competitor monitoring (pricing, stock, creatives)
- Profitability and margin visibility
Operations
- FBA inventory tracking
- Returns and defect rate monitoring
- Automated restock indicators
- Buy Box stability analysis
KEY FEATURES OF PIXEL’S WORK
- Maintained premium luxury brand representation on Amazon
- Strong SKU-level strategy for revenue scaling
- High-performance ad funnels for flagship SKUs
- Data-backed insights for continuous optimisation
- Operational control to avoid stockouts and protect margins
RESULTS & IMPACT
- Strong category visibility for premium audio products
- Significant improvement in conversion rates and ranking
- Consistent revenue growth through optimised ads
- Enhanced customer experience with premium listings
- Efficient operations with minimal stockouts
RESULTS & IMPACT
- Strong category visibility for premium audio products
- Significant improvement in conversion rates and ranking
- Consistent revenue growth through optimised ads
- Enhanced customer experience with premium listings
- Efficient operations with minimal stockouts
CONCLUSION
Pixel Horizon successfully positioned Bang & Olufsen as a premium, high-trust brand on Amazon, driving visibility, sales, and long-term marketplace stability. This case study reflects Pixel’s capability in expanding global brands across the GCC and executing high-quality e-commerce strategies.